"Name a Beer" Brewery Tour
Raised Grain Brewing Company
Waukesha, WI 53186
How to get there
Ever wonder who dreams up the RG beer names — or why that one label looks suspiciously like someone stayed up too late drinking Birdseye? Welcome to the part of the brewery where ideas get strange, beer fuels the fire, and somehow, it all turns into a brand.
Join Andrew, RG’s resident brand/creative lead, as he takes you on a tour that skips the brewing tanks and dives straight into the creative process behind the names, artwork, merchandise, promotions, and stories that are highlighted on our cans. You’ll hear how our beer’s personalities come to life and what inspires the designs.
Sip through a few of our favorites while we pull back the curtain on the brainstorms, debates, and accidental genius that shape our lineup — and cap it off with your chance to NAME A BEER!
It’s part brewery tour, part design therapy — proof that behind every great beer is a slightly unhinged story and at least one questionable pun.